Philosophy
Complexity is easy.
Simplifying is the hard part.
Agencies pad their bills with bloated projects. Consultancies recycle playbooks, charging fortunes to tell you what you already know. Both confuse complexity with value and leave businesses with more overhead than outcomes.
Theria, from eleutheria — the Greek word for freedom — was built as the alternative. Freedom from waste. Freedom from noise. Freedom to use technology the way it should be used: to make businesses sharper, smarter, and more efficient.
We don’t sell work you don’t need. We don’t pad the bill with busywork or overhead. What we do is wire your systems properly, surface the truth, and focus relentlessly on outcomes that matter. Do the work well. Price it fairly. Keep the focus where it belongs — on your business.
About the Founder
Peter Papageorgiou founded Theria Group after more than a decade running data, marketing, and media teams on both the client and agency side. At CIBC, he built enterprise audience strategy inside one of Canada’s largest banks. At Havas Media and Noise Digital, he led decision sciences for global brands across retail, finance, and technology.
That experience showed him both the power of modern data systems and the gap in how most firms deliver them. Theria Group is the result: a practice built on deep technical expertise, plainspoken partnership, and a commitment to doing the work the right way.