Case Studies
A mid-sized apparel company was investing heavily in Google Ads but had zero visibility into profitability due to a broken measurement system. Theria Group engineered a custom data integration to connect their sales system with their ad platforms, enabling Value-Based Bidding and strategic account rebuilding. The result was a verifiable, scalable program that delivered a sustained 8.5x Return on Ad Spend (ROAS).
A B2C retail brand was operating on assumptions, unable to leverage years of historical data to guide their business. Theria Group built a custom data warehouse and conducted a top-to-bottom strategic analysis, revealing key insights into customer value, product profitability, and operational risk. The findings provided a clear roadmap to sustainable growth and directly influenced business-wide decisions.
A B2B company had a powerful new CRM but it sat dormant because a previous agency couldn't integrate their core sales data. Theria Group acted as the critical bridge between technology and business, building the custom data pipelines needed to connect their legacy sales system with their new CRM. The result is a now-activated platform, empowering the sales and marketing teams with a 360-degree view of their customers.